CURATED
CRAFT BOXES
Role: Photography lead, photographer,
photo editor and retoucher
This product photography was to promote toucanBox's newly curated craft boxes where both crafts and magazines all fit a monthly theme. The aim was to highlight the activities that customers would receive in their boxes and promote the theme for the next month. We chose to focus on the quality of the items rather than quantity, clearly show off the finished crafts and magazine to get customers excited about our new curated, themed boxes.
Packshot for box 4 on the curated pathway -
The Ingenious Inventor Edition released in August 2023.
Banner on the toucanBox online shop featuring the packshot for The Healthy Eating Edition released in September 2023.
Packshots for our Christmas craft box 2023. These assets were used in our Christmas marketing campaign, across social media paid advertising, themed e-mail campaigns and on our homepage advertising the new Christmas crafts. The crafts influenced the branding for the 2023 campaign with a gingerbread theme.