MARBLED MEADOW PAINT POURING
Role: Graphic design, illustration, artworking
This is one of toucanbox's Easter crafts, designed for our seasonal Easter marketing campaign 2022. All components of the craft kit were designed to be cohesive and spring themed to look eye-catching in our Easter marketing campaign. A key selling point of the kits is that all items are included so we made all the items look cohesive to emphasise this and give the product a more premium look. I worked on this with the product design team and we designed it in a spring garden theme to capture children's imaginations as if they were creating their own mini garden.
Empower
Growth
The craft is accompanied by illustrated instructions, designed to be easy as possible for older children to follow independently, and younger children to follow with parent assistance. These instructions went through many rounds of checking from the product designers and copywriter to make sure they were accurate and clear so we had maximum customer satisfaction.
"Having everything that you need sent in one beautifully designed pack is so handy, and the instructions are fun and simple to follow."
Rosie, Jan 2024, trustpilot
The product from a lifestyle photo shoot for our Easter marketing campaign. I designed the base to look like it was the garden of the little character (Kit the toucanoo) including her muddy tiny footprints. For the tray I designed it with grass sides and a fresh, bright flower pattern inside.